Ever wondered if Chicago is anything like Shoreditch? Ever wondered what a craft 5. 9% IPA might taste like? Thanks to a very unusual mural and beer promotion fusion, you can now investigate both of these (terms and conditions and chance apply!).
To get a free pint of Goose Island beer and possibly win a trip to Chicago, you just have to check out the mural on Ebor Street in Shoreditch where Goose Island have come up with a pretty novel promotional wheeze. A commissioned mural has been covered with 2500 cans, they giving away 50 cans day for three days. You take the can down to The Goose Island Brewpub on Shoreditch High Street just a couple of hundred yards away where you exchange the can for a free pint of lager AND you are entered into a draw to win a flight to Chicago.
The mural has been executed by the guys at Graffiti Life, known for applying their graffiti skills to painting commercial murals – skills pay bills. The Graffiti Life guys have awesome skills but in general we don’t gush over adverts on walls where art should be,it is rarely a stop for the tour. However, this one has novelty and – come on, it’s a free pint of beer!
Now we have seen cans in street art before, notably the brilliant art of Jakuna Melata who came over from Barcelona last summer.
We have also seen spray cans painted by artists and left as a piece of free art.
This wall though really is quite novel. Apparently the team is going to be there one more day, Sunday which at the time of writing is tomorrow, They’ll be there for about two hours or until the day’s allocation of 50 cans has been given away. We don’t know which two hours though, so you’re going to have to take pot luck.
Do say “Same again, thank you very much”
(yes yes ok, I did have one of their free beers but other than that there is no association with any other organisation mentioned in this post)
Graffiti Life instagram
Goose Island Brewpub website
Photographer: Dave Stuart